[
The challenge
For its new album "Don't Be Dumb", A$AP Rocky and AWGE needed to assert its positioning at the intersection of experience and music.
[
our solution
Maximum Impact
SAUVAGE111MEDIA® designed a multi-format activation combining scale and precision. The goal: deliver strong visibility in a major European city, reaching both lifestyle audiences and sportswear consumers with a message consistent across markets.
Urban Integration: positioning the banner to align with daily pedestrian, cyclist, and vehicle flows for natural visibility.
Geographic Targeting: strategic placements in Paris to reach high-traffic, high-value audiences.
Premium Execution: end-to-end management ensuring flawless deployment and consistent brand visibility.
.jpg)
Real-world
results
+1.4M
Impressions
1
Iconic spot
SAUVAGE111 amplified the album release with a large-scale activation, worthy of the artist’s stature.
_
_
A$AP ROCKY
[
another one
INTERSPORT
