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The challenge
For Intersport’s latest campaign, SAUVAGE111 engineered a bold wild projection in Paris, turning an urban façade into a dynamic, larger-than-life display of the brand’s new creative territory.
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our solution
Measured Impact
The challenge lay in projecting fast-moving sport visuals with perfect sharpness in a busy nighttime environment, requiring precise mapping, high-power equipment, and meticulous coordination with city flow. The strategy was structured around three key levers:
Geographic targeting: focusing placements around Paris most iconic neighborhoods
Immersive format : mobile wild projection
End-to-end execution: from strategic recommendation to operational delivery, ensuring efficiency and impact.
Real-world
results
5K
Impressions
3
Iconic Paris locations
SAUVAGE111’s solution was a mobile, enabling flawless visual performance and transforming the campaign into an unexpected urban spectacle that instantly boosted visibility and social engagement.
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INTERSPORT
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another one
GOAT x PSG
