[
The challenge
A wild projection for AYEDE in Paris turns the city’s night time architecture into a spotlight for new talent.By taking over the streets, the brand steps into the cultural landscape where fashion, music, and identity collide.It becomes more than visibility. It’s AYDE announcing its place in the Paris creative scene, loud and luminous.
[
our solution
Monumental Impact
Together with AEYDE, we delivered a spectacular activation: a wild projection targeting key locations in Paris The strategy was built on three levers:
Strategic site selection: a monumental façade close to the Eiffel Tower, a high-traffic area with cultural relevance and strong pedestrian visibility.
Visual creation and aesthetic alignment
Amplification & duration, with content creation to amplify the event online
Real-world
results
+470K
Impressions irl & digital
3
high-traffic locations
Sauvage111 extended AYEDE’s visibility through digital amplification, elevating the wild projection into a curated, multi-platform brand expression.
_
_
AEYDE
.jpg)
[
another one
CERCLE ODYSSEY
