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The challenge
After lighting up Mexico City and Los Angeles, we returned to where it all began, transforming the streets of Paris into a stage of light and motion. More than projection, this was a homecoming. Bold, emotional, undeniably Cercle.
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our solution
Cultural Presence
We designed a highly precise urban targeting strategy centered on the worlds' most vibrant and iconic neighborhoods : Los Angeles, Mexico and Paris. The objective was to immerse CERCLE cinematically into the environment of the audience while maintaining a cultural stature. This strategy blended data-driven insight with visual excellence, and was structured around three pillars:
Audience analysis: mapping habits, movements, and hotspots of the desired target.
Strategic site selection: identifying premium placements
End-to-end execution: negotiating and securing the sites, producing and installing the projection, creating digital content to amplify the campaign, and delivering a detailed performance report.
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Real-world
results
2
iconic sites secured in Brooklyn
+1M
impressions generated
By combining geographic precision with aesthetic excellence, Sauvage111 helped Cercle strengthen its presence worldwide, and promote its biggest event yet.
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CERCLE ODYSSEY
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another one
A$AP ROCKY
