How to launch with impact in a cultural capital?

Paris

Launch Takeovers

Fashion

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The challenge

Paris just caught an early glimpse of the Carhartt WIP x sacai collaboration, illuminated directly onto the city. A reminder that today’s culture no longer separates utility from experimentation, it brings them together, at scale, on the walls of the capital.

plan my campaign

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our solution

Urban Immersion

We crafted a targeted, high-impact launch strategy across Paris most visible urban touchpoints. The campaign mixed iconic placements with culturally relevant formats to saturate the city and embed the launch into daily life. This strategy was built on three key levers:

Iconic visibility: securing premium projection locations

Urban immersion: deploying the campaign at key moments

Cultural resonance: activating a wild projection campaign, a deeply rooted urban medium in Paris, to reinforce authenticity and reach trend-setting communities.

Real-world
results

+300K

Impressions

Locations across central Paris

By combining iconic scale with cultural relevance, Sauvage111 delivered a launch that placed the new collaboration directly into Paris' cultural and commercial heartbeat. Ensuring the collab arrival was impossible to miss.

CARHARTT x SACAI