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The challenge
In Paris, music doesn’t just release, it lands in the cultural bloodstream. By choosing a wild projection to unveil her new album, Katy Perry tapped into the city’s deep tradition of public spectacle, where architecture becomes a canvas and the street becomes the stage.
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our solution
Nationwide Impact
We orchestrated a strategic wild projection at the heart of Paris, to make an impact for her latest album. The strategy was built around :
Premium location
Strong visual format
Creative consistency: a clear, stately visual identity, deployed everywhere to establish the slogan as a cultural marker.
Nationwide execution: centralized production, installation, and reporting, guaranteeing efficiency and consistency.
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Real-world
results
+600K
impressions generated
Worldwide
coverage thanks to digital coverage
Sauvage111 scaled the album launch with a key geographical takeover, making the project even more appealing to the French audience
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KATY PERRY
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another one
AEYDE
