How to elevate a brand ambassador campaign to reach a premium audience

London

Citywide Awareness

Fashion / Luxury

plan my campaign

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The challenge

Fursac dresses London in light.
A wild projection across emblematic locations reimagines the skyline as a tailored statement, precise, confident, and unmistakably French.

A cultural moment where the city becomes the garment.

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plan my campaign

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our solution

Tailored Impact

We designed a high-visibility strategy to give the campaign the stature it deserved. We focused on securing iconic placements in the most strategic districts of London, ensuring both cultural resonance and maximum reach. The objective was clear: connect FURSAC creative heritage with an affluent, urban audience through a wild projection presence that felt as premium as the brand itself. This strategy was built around three key actions:

Strategic site selection: securing premium billboards and high-impact OOH in Paris’s most exclusive neighborhoods.

Positioning alignment: ensuring placements reinforced Paul Smith’s high-end image while reaching the CSP++ audience.

Execution & amplification: managing end-to-end installation and delivering visibility reports to measure the campaign’s impact.

Real-world
results

iconic Wild Projection placement across premium London locations

+1M

of impressions generated among a CSP++ audience

Sauvage111 extended the presence of Fursac in London through digital amplification, transforming the wild projection into a refined, multi-platform brand activation.

FURSAC