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The challenge
A wild projection for GOAT x PSG in Paris taps directly into the city’s street culture, where football identity lives on the walls as much as in the stadium.By lighting up iconic façades, the collab becomes a public statement of pride and territory.More than marketing, it’s a moment of pure urban belonging. Paris claiming its team in the open air.
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our solution
Spectacular Presence
We executed a strong campaign, into Paris most iconic spots.
Iconic visibility: securing a premium billboard in central Paris.
Urban immersion: deploying full taxi coverings to create a moving presence across the city.
Cultural resonance: activating a wild posting campaign, a deeply rooted urban medium in London, to reinforce authenticity and reach trend-setting communities.
Real-world
results
+550K
Impressions generated
3
Iconic locations
The PSG x GOAT collaboration truly gained level thanks to a spectacular wild projection, at the very heart of Paris
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GOAT x PSG
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another one
INTERSPORT
